No matter what you use your social media for, great marketing requires good data. Therefore, your social media strategy must include social media metrics. Without tracking your social media engagement metrics, there is a high chance you won't get the best out of your social media presence. Also, you might not be getting your money's worth.

That leads us to email marketing, which is commonly used to foster relationships with customers on a deeper level (consideration), as well as, encourage the conversion stage of the funnel.

To better understand your audience, you need to know who they are and what they want from you. In this article, we are giving you 65 unique and detailed questions to ask while defining your audience, so your business can start marketing to them effectively.

Here’s the thing - we think you know it’s time to be on TikTok, so we won’t add to the pressure. Instead, we’re going to share five different tips for your business to get started and leverage TikTok to grow. Before you dive into these tips, we encourage you to study the platform for awhile. Learn the ins and outs of TikTok to figure out how it can best benefit you and your business. Find inspiration on the For You Page or from the Discover Section when you access the app. Get yourself familiar with the navigation and functionality of the platform and then start creating!

Remember the good old days where everyone on Instagram had the same default type of account? Or did we just age ourselves by saying that? In the social media realm, things change often and they change quickly. Now, the thought of everyone using the same, standard type of Instagram account type seems almost archaic.

Are you frustrated with your social media engagement? Maybe you’ve tried it all... Posting on a consistent cadence, using all the new features on Instagram, commenting and engaging with others in your industry—heck, you’ve even made a few TikToks. But it doesn’t seem like ANYTHING is working.

Have you thought about hiring a social media agency, but aren’t sure if it is really necessary? Peoples’ perceptions of the importance of social media fall in many different places on a large spectrum. Some feel that social media is absolutely EVERYTHING, while others think that social media is simply marketing’s cool, edgy cousin that you only see at big events a few times a year.